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16 principles that helped me build Hortons
Personal growth = business growth
Lessons from a self-employed estate agent
Have you considered going self-employed, but don’t feel ready to take the jump? This week, I speak to Gianfranco Paparozzi, Partner at Hortons about his journey as a self employed agent. I’ve always admired Gianfranco’s approach to the way he’s built his business. He’s been
Automating your agency
This week, I wanted to lift the lid on what we do at Hortons and provide insight into the technology we use day-to-day to help maximise our productivity and efficiency as a business, specifically focusing on how we build automations.
If I was starting over, I'd do this:
Door knocking isn’t everyone’s cup of tea, but it has consistently been my most reliable method for finding new listings. It’s a skill that improves with practice—a craft you can refine over time. My process and script are now well-practiced, to the point where I’m
A huge weakness in traditional agency
This week, I want to explore something that I feel is a significant weakness in the structure of traditional estate agencies and the opportunity it presents for forward-thinking and self-employed estate agents. It’s all about the art of negotiation.
The magic in insignificant habits
Good morning! Thank you very much for all of your submissions to the survey last week. I can’t tell you how helpful it was and how nice it was to hear that The Agent’s Journal has been useful to so many of you. I’m really excited for
What's next for The Agents Journal?
This week’s newsletter is a little bit different, and that's because we're now 12 weeks into The Agents Journal, and I wanted to use this opportunity to say thank you and also discuss the future of this platform. Firstly, a big thank you - I&
This too shall pass
I’m in an amazing position to work with agents at all different stages of their careers - some only a few years in, and some a few decades in. There’s one thing I’ve noticed about the most experienced agents:
Don’t ignore these buyers
In this week's email, I want to share a simple insight from a conversation I had with one of our Partners at Hortons. It was about the idea of providing viewings to non-proceedable buyers. We both felt that if handled correctly, non-proceedable buyers offer enormous potential. I wanted
Mastering client retention
20/20s on steroids
Essential reading for every estate agent
An estate agent’s second brain
Sowing seeds for leads
Mindset
4 mindset shifts that can transform your business
Hey everyone, Thanks again for the feedback on last week's newsletter. I'm planning to strike a balance between practical estate agency techniques and tactics, along with pieces on mindset or general business strategy in future emails. One doesn't work without the other! This week,
Prospecting
Want new listings on auto-pilot?
Hi everyone, Firstly, thank you for your feedback about last week's email about planning a 12 week year. It's great to hear some of you are using the concept in your own businesses. This week, I wanted to talk about new listings. Do you want new
Mindset
Are you clear about your goals for 2024?
According to Forbes, about 30% of people in the UK set New Year's resolutions, and 20% of those who set goals for the coming year fail within 4-6 months. Why is that? I spent some time studying goal-setting and found three common themes about why people fail: Timescale: