Adam Horton
Adam's Newsletter
New podcast!
Episode 3 of The Agent's Journal Podcast is out now on Spotify: Listen here.
Adam's Newsletter
The Consistent Trait of High-Performing Estate Agents
I’ll admit, I’m obsessed with estate agency. One of the reasons I love it so much is that it’s a pure meritocracy. Buyers and sellers need estate agents, but while some agents become enormously successful, others struggle and go out of business. To be successful and sustain
Adam's Newsletter
The Christmas slowdown
Adam's Newsletter
The video app every estate agent needs to know about
At Hortons, we’re always looking to share ways to stand out from the competition and enhance our client experience with our team of self-employed agents. Since 2019, we’ve been using Loom - a tool that’s helped us achieve both of these goals. Loom is simple, but powerful.
Adam's Newsletter
The positive impact of more self-employed agents and brokerages
The rise of self-employed estate agents shows no signs of slowing down. My company, Hortons, has been a brokerage since 2016, making us one of the very first in the country. We’ve seen the ups and downs of the market, the pros and cons of the model, and, most
Adam's Newsletter
Is it too soon to start talking about Christmas?
Perhaps, but with the festive season fast approaching, it’s time to address one of the industry’s biggest myths. If you’re part of The Agents Journal community, you likely already know the truth. As we enter this season, sellers are often bombarded with messaging—particularly from corporate agents—
Why estate agents need their own newsletter
Adam's Newsletter
Getting listings sold
The legal requirements for self-employed estate agents: Your definitive guide to getting started
Setting up as a self-employed estate agent under a brokerage, such as Hortons, can be an exciting and rewarding move. However, it’s essential to understand the administrative and legal responsibilities that come with it. It might seem daunting at first, but whether you are stepping into this role for
How to make more money and get better listings
3 Pieces of advice to remember when setting up your own estate agency or going self-employed
1. Prospect, don’t advertise When starting out, you’re hungry for results and might be tempted to take the path of least resistance to get properties listed and sold. Be careful. In the early stages, you’ll be bombarded with companies offering leads and advertising opportunities and you should